GEO
How to Get Your Brand Cited by ChatGPT and Gemini
Generative Engine Optimization is not a theory — it's a pattern. Here's what I've found actually moves the needle when it comes to AI citations.
The Blog
SEO that actually works — explained plainly
No recycled listicles. No vague advice. Just the tactical, honest SEO knowledge I wish I'd found earlier — from 8+ years and 250+ projects.
SEO Recovery
Why Your SEO Stops Working (And How to Diagnose It Fast)
Traffic drops don't come with a clear label. This is the diagnostic framework I use to find the real cause within 48 hours.
On-Page SEO
Why Your Content Ranks But Doesn't Convert
Ranking and converting are two different problems. Most on-page SEO fixes only one of them. Here's how to close the gap.
Technical SEO
Core Web Vitals: What Actually Affects Rankings in 2025
Not all CWV issues are equal. Some hurt rankings significantly; others barely register. Here's the real hierarchy after testing 50+ sites.
Local SEO
Google Business Profile Mistakes That Kill Local Rankings
Most local SEO advice stops at "fill in your profile." These are the eight mistakes that actually cause you to disappear from local packs.
GEO
Schema Markup That Gets You Into Google's AI Overview
AEO isn't about gaming AI — it's about structured clarity. Here's the exact schema setup I use to get clients cited in AI Overviews.
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