About

I help SEO that looks fine on paper actually start performing

I'm Saif — a technical SEO consultant working with B2B, ecommerce, and service businesses where SEO has stalled, dropped, or stopped behaving predictably. My focus is the part most agencies skip: diagnosing the real problem before doing anything to fix it.

Work with me The SEO Reboot Method™

SEO CONSULTANT 8+ YEARS

Years in technical SEO

250+

Sites diagnosed & rebuilt

Step recovery framework

98%

Client satisfaction rate

My Story

How I ended up doing this work

I didn't plan to become a technical SEO consultant. I started by running marketing for a small business that depended on organic traffic. We hired the right agencies. We followed the right playbooks. The reports said everything was on track.

Then traffic flattened. Then a few key pages quietly disappeared from results. Nothing in the dashboards explained why. Every fix made things shift, but never recover. That's when I started digging into the technical side of SEO — crawl logs, indexing behavior, internal link weight, signal conflicts.

The thing nobody told me back then: most SEO failures look like content problems on the surface but trace back to structural ones underneath. Search engines were doing exactly what they were told. The site was just telling them the wrong thing.

Eight years and 250+ projects later, the pattern repeats. The diagnostic skill — figuring out which signal is misfiring and why — turned out to be more valuable than any single optimization. That's what I do now, full-time.

Where I focus

→Diagnosis-first work — figuring out exactly what's broken before changing anything
→SEO recovery — drops after updates, penalties, migrations, or AI Overview impact
→Technical foundations — crawl, index, structure, internal linking
→On-page alignment — page intent, signal clarity, cannibalization fixes
→Long-term stabilization — making SEO compound instead of fluctuate

What I Believe

Six principles that shape my work

These aren't tactics — they're the convictions that decide what I'll work on, what I won't, and how I handle a project from the first audit call to the final report.

/01

Diagnose before you fix

Most SEO work fails because the wrong thing is being optimized. The audit isn't the deliverable — it's the entire game.

/02

Activity isn't progress

Reports full of tasks completed mean nothing if rankings, traffic, and conversions aren't moving the right direction.

/03

SEO compounds when signals align

Search engines reward sites that send clear, consistent signals across content, links, structure, and authority — not louder ones.

/04

Rankings aren't the goal

Visibility that doesn't drive qualified traffic and revenue is vanity. I optimize for outcomes the business actually cares about.

/05

Explain the why, not just the what

You shouldn't need an SEO degree to understand my recommendations. If I can't explain it, I don't understand it well enough yet.

/06

No guarantees, just honest work

Anyone promising rankings is selling something else. I commit to the process, the rigor, and the truth — not predictions.

How I Work

A clear path from first call to stable SEO

Every engagement follows the same rhythm — whether you're recovering from a drop, scaling stable traffic, or rebuilding after a migration. No surprises, no scope creep, no busywork.

PHASE 01

Free 30-minute fit call

We talk through what's happening, what you've tried, and where things stand. If I'm not the right person, I'll say so.

No cost

PHASE 02

SEO Forensics audit

Deep diagnostic across crawl, index, content, on-page, authority, and analytics. The output is a clear picture of what's actually breaking — and why.

Week 1–2

PHASE 03

Prioritized action plan

A ranked list of fixes by impact and effort. You see exactly what gets done first, what waits, and the reasoning behind every decision.

Week 2

PHASE 04

Implementation & recovery

I work alongside your team — or directly on the site — to execute fixes in the right order so search engines can reprocess cleanly.

Ongoing

PHASE 05

Monitoring & stabilization

Tracking rankings, indexation, and authority signals as recovery takes hold. Course-correcting while improvements compound.

Continuous

Who I Work With

Businesses that take SEO seriously

B2B & SaaS

Companies where organic traffic feeds the pipeline and unstable rankings directly affect revenue forecasts.

E-commerce

Stores with product, category, and content layers that need each layer to stop competing with the others for the same queries.

Service Businesses

Local and national service firms where the right pages need to rank for the right intent — not the cheapest ones for the most volume.

I'm not the cheapest option. I'm the one you call when other SEO work stopped explaining what's actually wrong.

— How most engagements start

Let's Talk

Curious whether your SEO problem is actually what you think it is?

One short call. I'll tell you what I'd look at first, what I'd ignore, and whether the work you're considering is even worth doing. If it's not the right time or fit, you'll know that within 30 minutes.

Book your free fit call